Are you afraid that you may be doing all the wrong things during your event planning process? Don't worry, we've got your back and we will show you exactly what people do that guarantees failure. We know this because we have seen people implement them, and it works 0% every time. Here we go...
Make poor use of social media
This is an important way to fail your event. Social media has become an indispensable part of a daily routine for most people. With its marketing power, social media has left behind TV, radio, print publications and other means of traditional media.
One of the best features of social media marketing is its price - it's free. It only requires some time and knowledge. If you don't have the time to learn how you may use social media effectively, then you may hire a social media consultant who will increase your event's attendance.
Ignoring such an amazing source of marketing is the best way to flop your event. Some of the leading social network sites include: Facebook, Twitter, and LinkedIN.
Tip: If you want to make your event successful, devote your time to learn social media marketing trends or hire a social media consultant.
Don't use multimedia
Another way to ensure your event's failure is making absolutely no use of photos and/or videos.
People are always looking for things that will prove that the event is valid. They pay special attention to reviews, videos and photos of past events. Giving your potential attendees the opportunity to see the photos of your previous events will give them a general notion of your event planning skills. Videos may also attract your potential attendees: it is always nice to watch a well done 1-2 minutes video intro for an event.
Tip: Event planners often forget about the importance of hiring a professional photographer and/or videographer. Professionals know how to represent your event in the best light (e.g. a professional will make your event look as if it were gorgeous and perfect, even if it was far from it).
Make your website as ugly as possible
If your website looks like it was made in the early days of internet then you're on the right way to total failure.
When your potential attendee visits an event's website/webpage, it is his/her very first impression to how the actual event will be. So placing your event in an old-fashioned and absolutely non-user-friendly website will increase your site's bounce rate and disappoint your potential attendees.
Tip: If you have a similar problem and want a free solution, create a WordPress-based website and download an appealing free theme.
Opt out of offering an early bird registration price
Offering early bird registration prices is a usual strategy adopted by reoccurring event planners. This will give you insight on how many people liked your current event enough to be willing to attend the next one. Offering your current event's attendees an early bird discount for registering right now is a good way of increasing your event's attendance.
Tip: If you are not sure about the price, ask your attendees to leave their emails to receive alerts once the prices become available.
Follow these guidelines and rest assured that your event will fail! However, if you're an event planner who takes event marketing seriously and wants his/her event to be successful, take time to ensure you do not follow any of the above mentioned steps.